71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. With those statistics at hand and the fact that over 70% of websites do not have a mobile version (including this website, at least today anyway) we have decided that most of our custom design websites should certainly include a mobile version. What is a responsive website? According to Wikipedia Responsive Web Design (RWD) essentially indicates that a web site is crafted to use Cascading Style Sheets 3 media queries, an extension of the @media rule, with fluid proportion-based grids (which use percentages and EMs instead of pixels), to adapt the layout to the viewing environment, and probably also use flexible images. As a result, users across a broad range of devices and browsers will have access to a single source of content, laid out so as to be easy to read and navigate with a minimum of resizing, panning, and scrolling. What? Basically it means that images will shrink, text will appear at a size that doesn’t make you squint, and you don’t just get a version of your website that only shows some things and not others. If you own a smartphone, you have more than likely comes across a site where it’s not mobile optimized so the text is so small you have to pinch and zoom into portions of the site, and you have endless scrolling. Basically it’s a nightmare to try and navigate. If your like me, you’ll click right on back and start looking for the information somewhere else. I recently launched the real estate industries first fully responsive website for my wife who became a REALTOR for Prudential Platinum here in Pueblo. If you have a smartphone take a look, if you have a tablet, take a look. If you don’t you can always contact me, and I’ll be more than happy to bring both a tablet and a smartphone and give you a demo. A Fully Responsive Website, No pinching or zooming required. We also just recently revised our MLSSoftware website that is fully responsive. Take a look. Have a website that you think needs to a little sprucing up just call Rick Thomas at 719-569-0735 and I’ll be more than happy to talk to you about your needs.